This article contains information about our different lead generation methods as well as up-to-date pricing and tutorials for Mortgage Protection and Final Expense.
This information should also help your agents make the best decision for their lockout or "BPL" strategy. If they have any additional questions after reviewing this guide, please have them email leads@familyfirstlife.com and we will be more than happy to assist.
The BPL (Buy Per Lead) program gives you the opportunity to lock down a specific county or county. For this direct mail program, the agent should expect leads to be delivered exclusively at a set cost per lead per program.
Here is a brief breakdown of all BPL programs:
MailPro |
| ARM |
| TopMark |
New MTG Data: |
| New MTG Data: |
| New MTG Data: |
Ace MTG: Targets new loans and refinance data $74.45 |
| Targets new loans and refinance data. The price varies by county and state. Refer to the ARM pricing tab. |
| Targets new loans and refinance data. The price varies by county and state. Refer to the TopMark pricing tab. |
Deluxe MTG: Targets new loans and refinance data $79.16 |
| Final Expense |
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Premium MTG: Targets new loans and refinance data $74.45 |
| This program is very similar to the Mail pro FEX. Both programs target age |
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Final Expense: |
| demographics that range from 50 to 80 years old. Leads are $42. |
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FEX: Targets age demographics that range from 50 to 80 years old. These are exclusive direct mailers. Leads are $45-$67 depending on the state. To obtain the most recent counts by state or county email leads@familyfirstlife.com or support@mailproleads.com. |
| Spanish Final Expense |
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Retro MTG: |
| Este programa es muy similar al de Mail pro FEX. Ambos programas se enfocan en datos demográficos de edades que van desde los 50 a los 80 años. Los leads cuestan entre $42. |
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Targets new loans and refinance data that was 2-10 years ago. $87.77 |
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Call-In Lead: |
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Direct mail card with a 1-800 phone number and a three-word keyphrase. Calls that do not answer ALL of the prompts will cost $6.50 Call that do answer ALL of the prompts will cost $40.37. Lead flow is 60% $6.50 and 40% $40.37 leads. There is no minimum or max order, you tell us where to mail and you are responsible for everything that comes in for the area requested. You are responsible for both $6.50 leads and $40.37 leads. |
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*If a county is zoned, click here. |
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*If you have any questions regarding availability click here; our team will get back to you within 1 -2 business days. |
| *Availability can change very frequently due to new order volume, so the quicker you respond the more likely you are to get your order placed. |
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Final Expense BPL
Below are the links to view BPL FEX availability.
Mail Pro
ARM
If the state your agent is inquiring about is not listed in any of these spreadsheets, please send leads@familyfirstlife.com and we will submit a counts request with our data team.
BPL 101 Podcast
Most questions are covered in detail in this podcast which you can listen to as you search for availability in your area.
Click on this hyperlink to view BPL National Availability. (Make sure your agent bookmarks this spreadsheet as it is updated in real-time)
It is also important that the agent understands that the availability may change at any time. Once the agent identifies what program and county they'd like to lockout, they will have to send an email to the leads department at leads@familyfirstlife.com and request a New BPL Order request form.
- Once the billing documents are created and sent, please have all participating parties review the program outline which contains the credit guidelines, cancelation policy, and more.
- For FAQs on our BPL program click here.
We hope this information helps you and your agents!
Have a great day!
